Brazil’s victory boosts “green and yellow products”

Sales of World Cup products have increased by around 10% after Brazil’s first victory in the world’s biggest sporting event, reports the Federal District Trade Association.

At first, there was an atmosphere of fear and pessimism among shopkeepers because of possible large-scale demonstrations, the organization declared. Brazil’s win against Croatia shifted their expectations, and now they hope that the sales of the so-called “green and yellow products” remain on the rise, in case the Brazilian team keeps winning.

In one of the official merchandise stores, visited by Agência Brasil, Brazil T-shirts for children and women are reported to have been sold out on the day the opening ceremony was held. The manager of the store added that T-shirts of other South-American countries are also very much sought-after.

The same feeling is shared by street vendors. Optimism has been building up as far as Brazil’s future wins are concerned, but the people are still unhappy about the public spending ahead of hosting the international tournament. For vendor Carlos Augusto de Castro, “people are feeling disappointed because too much has been spent. What’s the use of winning if the country’s not well?” he argues.

Aside from flags and T-shirts, options range from hats and wigs to horns, honks and women’s accessories, all of which in Brazil’s national colors, including make-up and nail polish. Sebastiana Moura da Silva has worked for 17 years as a street vendor and confidently says that sales skyrocketed last week: “Horns and wigs are the two favorites, especially on days when Brazil’s playing,” she says.

Translated by Fabrício Ferreira